Memories to Digital offers caring service you can put a face to


The expression “something good always comes out of something bad” could be used to describe Eric and Gwen Scherer’s decision to create Memories to Digital. After Gwen’s father mailed off movie film to a large out-of-state transfer house, his footage was lost and the company was unable to relocate it. Hoping to find better options in the area, Eric came up empty-handed and realized there was an unmet need in the market.

Armed with this knowledge and CU engineering experience, Eric founded Memories to Digital in 2003. Gwen joined him in 2005 to develop the retail concept using her marketing background, and in 2007 the couple opened their first location.

“We wanted to be the local place for personalized, customized service. We will talk with someone for 5 minutes or 3 hours… however long it takes to get the project right,” says Gwen.

Unlike mail away services offered by places like Costco, Walgreens or Wal-Mart, Memories to Digital does all work onsite, ensuring their customers never suffer the frustration of lost or damaged originals.

“We are all about memories and helping people re-experience them,” says Gwen. “We think about projects as though they were for our own family.”

Memories to Digital goes beyond digitizing old slides and photos, they also create slideshows for weddings, graduations, memorials, or sports productions. The company even provides solutions for media already in digital format. Files that are often forgotten and simply taking up space on phones, cameras and laptops can be organized, backed up, edited, or printed.

In 2008 Gwen and Eric opened a Lone Tree location, followed by the Village location in 2010.

“I like the feel of the Village, it’s a friendly shopping center with great variety. Larger conveniences are paired with a unique assortment of small businesses,” says Gwen.

As you can imagine, their team has seen some memorable things in this line of work. Gwen recalls digitizing records cut in the 1940s for a loved ones Valentine’s Day gift, working with 16mm footage from the same era, and helping families with important Boulder history preserve their past.

“Everyone who comes through the door has a great story, a story their memories tell. It’s meaningful work,” says Gwen.

It is work they enjoy doing with their longstanding staff who all bring unique talents to the company – everything from stand-up comedy to documentary filmmaking. They also have a history of working with CU film grads, providing them a place to hone their skills.

The company recently started to franchise, which Gwen sees as both an opportunity to provide their myriad services in new markets, but also a chance for another family to enjoy the small-business lifestyle they have enjoyed.